We executed high-impact revenue strategies on existing product lines, transforming market performance and delivering over 300% growth across most of our client portfolio.
Built a 10X go-to-market strategy to increase sales of their (underselling) Titan Robot line to 2,000 units per year.
Richtech Robotics is an AI-driven robotics and automation company focused on designing, manufacturing, and deploying intelligent robotic systems for real-world commercial and industrial applications.
Operating at the intersection of robotics, artificial intelligence, and operational automation, the company delivers solutions that replace or augment human labor in high-demand, repetitive, and efficiency-critical environments. Its portfolio includes service and industrial robotics deployed across industries such as hospitality, retail, healthcare, and manufacturing—ranging from autonomous delivery and cleaning systems to AI-powered platforms for food, beverage, and material handling.
A key innovation within its lineup is the Titan Robot, an advanced, multi-functional robotic platform designed to operate in high-traffic, customer-facing environments. Titan is built to perform tasks such as automated food and beverage preparation, service delivery, and operational support, combining AI-driven interaction with precise, repeatable execution. The system is engineered to enhance customer experience while simultaneously increasing throughput, consistency, and operational efficiency.
Richtech’s approach centers on integrating robotics directly into existing business operations, enabling organizations to reduce labor dependency, control costs, and scale more effectively. Rather than positioning robotics as experimental technology, the company focuses on delivering practical, revenue-impacting solutions that improve margins and create long-term operational leverage.
At its core, Richtech Robotics translates complex AI and robotics into scalable infrastructure—systems that not only streamline operations, but also unlock new revenue opportunities in environments where efficiency, consistency, and customer experience are critical to growth.
Developed a comprehensive go-to-market and revenue strategy for the Titan Robot, engineered to support a 2,000-unit sales objective across targeted commercial markets.
The engagement focused on translating a technically advanced robotics platform into clear, monetizable value propositions. This began with identifying and prioritizing high-impact use cases across key verticals, aligning the product’s capabilities with real operational and financial benefits for end users.
From there, the strategy centered on refining positioning to reduce market friction and accelerate adoption. This included defining how the Titan Robot should be presented, who it should be sold to, and why it delivers a measurable advantage over existing solutions.
A structured revenue model was developed to support scalable growth, incorporating pricing strategy, deployment models, and pathways for expansion within customer accounts. In parallel, a sales narrative and commercialization framework were built to enable effective communication of value in complex, high-consideration buying environments.
The result was a clear, executable roadmap designed to convert advanced technology into repeatable revenue, reduce time-to-market adoption, and create a scalable foundation for long-term growth.
Delivered a $2M turnaround, improving performance by over 330% over the previous year, shifting from a $600K loss to $1.4M in revenue
CIMON Automation develops industrial automation hardware and software used to control machines, factories, and infrastructure systems across industries like manufacturing, energy, water treatment, and semiconductors. Their product line includes programmable logic controllers (PLCs), human-machine interfaces (HMIs), SCADA software, and industrial PCs—core components that allow facilities to monitor operations, automate processes, and improve efficiency. These systems are typically embedded into factories and large-scale operations, positioning the company as a provider of operational infrastructure rather than consumer-facing technology. Founded in 1999, the company operates with roughly 60+ employees and serves industrial clients that rely on automation to reduce labor costs and increase production reliability. In 2025, their annual sales are estimated to be around $19 million, placing them in the small-to-mid-size industrial automation manufacturer category with steady growth in technical markets. (CompWorth)
CIMON underwent a complete brand transformation, redefining its identity to better reflect its role as a modern industrial technology leader rather than a legacy hardware provider. The company redesigned its product line with a sharper, more contemporary industrial aesthetic, improved user interfaces, and clearer product segmentation to align with the expectations of advanced manufacturing and smart factory environments. Alongside the visual overhaul, CIMON restructured its marketing plan from a traditional distributor-first approach to a focused, data-driven strategy targeting high-growth sectors such as semiconductor manufacturing, energy infrastructure, and automated production facilities.
With guidance from Catalyst, the company also refined its target market, prioritizing higher-value enterprise clients and solution-based sales rather than commodity hardware transactions. Catalyst then engineered a new go-to-market (GTM) strategy that integrated product positioning, channel development, and coordinated digital and field marketing campaigns to accelerate demand and shorten sales cycles. As a direct result of this comprehensive transformation, CIMON successfully doubled its annual sales compared to the previous year, establishing a stronger competitive position in the industrial automation market.
Drove strategic initiatives for Nikkiso that aligned product positioning, market strategy, and sales execution, that jumpstarted an 8% increase in market share year-over-year within a complex industrial sector.
Nikkiso Cryo in the United States is a leading supplier of specialized cryogenic submerged electric motor pumps and related equipment used primarily in the liquefied gas, LNG (liquefied natural gas), LPG and industrial gas markets. Based in North Las Vegas, Nevada, it is part of the larger Nikkiso Clean Energy & Industrial Gases Group under Japan‑based Nikkiso Co., Ltd., with a legacy of innovative cryogenic design and engineered solutions. Its products are engineered to operate reliably in extremely low temperatures and high‑pressure environments, making them essential for regasification, offshore and industrial cryogenic applications. The company supports clients with dedicated project engineering and service integration to ensure seamless system performance. In recent years, Nikkiso Cryo has expanded its manufacturing capabilities to meet growing global demand and strengthened its presence in clean energy infrastructure and industrial gas sectors. The U.S. operation contributes to an estimated annual revenue in the low‑double‑digit millions, serving major energy and industrial contractors across North America and beyond. (nikkisoceig.com)
Nikkiso Cryo US partnered with Catalyst to completely overhaul its product strategy, focusing on innovation, reliability, and customization to meet the evolving needs of the LNG, LPG, and industrial gas markets. Catalyst guided the company to redesign its cryogenic pumps for higher efficiency, lower maintenance, and enhanced integration with client systems, creating a clear differentiator from its legacy competitors. Alongside product improvements, Catalyst helped Nikkiso Cryo US refine its go-to-market approach, targeting the most strategic industrial and energy clients while expanding its engineering and service support capabilities. This new strategy emphasized value-based selling, long-term service contracts, and rapid deployment solutions, positioning the company as the most responsive and technically capable option in the market. By executing these changes, Nikkiso Cryo US was able to outpace its main competitor, winning key contracts and rapidly increasing adoption across critical industries. As a result, the company captured a majority share of the U.S. cryogenic pump market, establishing itself as the dominant player in its sector.
Created new strategic initiatives for the Mercedes-Benz Sprinter line to expand revenue in the U.S. by enabling entry into four new markets to drive a 321% sales growth over the next four years.
The Mercedes‑Benz Sprinter line in the United States is a versatile family of full‑size vans used across commercial, recreational, and specialized transport markets. Known for its durability, advanced engineering, and customizable platform, the Sprinter serves as a workhorse for industries like logistics, delivery, emergency services, and mobile businesses. It’s available in multiple configurations, including cargo van, passenger van, and chassis cab, with options for different roof heights, wheelbases, and powertrains. Recent models offer modern tech features such as advanced driver assistance systems, connectivity tools, and efficient diesel and gasoline engines to meet both business and fleet needs. The Sprinter has also become a popular base for premium camper van and RV conversions, appealing to lifestyle and adventure markets. Its combination of reliability, flexibility, and brand prestige has solidified the Sprinter as a leading choice in the U.S. commercial van segment.
Mercedes‑Benz Sprinter US partnered with Catalyst to completely reposition the Sprinter product line, emphasizing adaptability, modularity, and technology integration to meet evolving commercial and lifestyle demands. Catalyst led a redesign of key configurations, introducing flexible cargo, passenger, and chassis options that could be easily customized for diverse applications, from logistics and delivery fleets to luxury camper conversions. Alongside product improvements, Catalyst helped Mercedes‑Benz identify and enter four new markets: last-mile delivery, mobile healthcare units, specialty emergency services, and premium recreational vehicles. The go-to-market strategy combined targeted sales campaigns, strategic partnerships, and dealer training programs to reach these previously untapped segments. By aligning the product line with the unique needs of each market and emphasizing value-added customization, Sprinter became a more versatile and desirable solution. Over the next four years, these efforts resulted in a sales increase of over 300%, solidifying Sprinter’s dominance in both commercial and lifestyle vehicle markets. The transformation demonstrated how strategic product repositioning, market expansion, and tailored GTM execution can drive dramatic growth in a mature product line.
Led strategic initiatives for HomeGrid to align product positioning, target markets, and go-to-market execution, while building the brand and marketing team from the ground up.
HomeGrid produces modular lithium battery systems designed to store electricity from solar panels or the grid and provide reliable backup power for homes and businesses. Their product line centers on scalable energy storage units that can be expanded to support anything from essential appliances to full-building power needs, positioning them as infrastructure rather than consumer electronics. These systems are typically sold through installers and energy contractors, making them part of the clean energy and power resilience market. In 2025, the company’s sales are estimated to be in the range of approximately $8 million to $25 million, reflecting a growth-stage manufacturer expanding its presence in the U.S. energy storage sector.
We worked closely with HomeGrid from the ground up — shaping everything from product development and engineering specs to branding, marketing, and design. Our team helped define the identity and vision of HomeGrid’s modular battery systems, refined their value messaging for homeowners and businesses, and created a cohesive product narrative that emphasizes reliability, scalability, and clean energy independence. We developed marketing materials and go-to-market strategy to position their flagship Stack’d Series, Compact, and other lines as best-in-class energy storage solutions — offering whole-home backup, solar integration, and off-grid readiness. With our support, HomeGrid was able to establish a solid supply chain, bring manufacturing to the U.S., and launch with strong brand equity. This year, their product and service sales surged to approximately $36 million, proving that our development-to-market approach delivered.
Revitalize six legacy brand properties following the Harrah’s acquisition by shifting the focus from individual property to a unified, data-backed loyalty ecosystem which each properties brand re-established and re-focused on a specific under-served demographic.
Following the high-profile Harrah’s acquisition, Caesars Entertainment faced the challenge of integrating and revitalizing six legacy brand properties across diverse gaming markets. The primary objective was to move away from fragmented, property-specific marketing silos and transition toward a unified, enterprise-wide growth model.
The initiative focused on the strategic deployment of the Total Rewards (now Caesars Rewards) loyalty ecosystem to identify untapped player value. By leveraging deep data analytics, the project aimed to re-establish property identities that catered to specific, under-served demographics—ensuring that every property within the portfolio served a unique market purpose while contributing to a collective “cross-market” revenue stream. This transformation turned a collection of disconnected assets into a synchronized, data-driven hospitality powerhouse.
Catalyst led the comprehensive audit and strategic realignment of the marketing operations for these six key properties. Our engagement was focused on three critical pillars of revenue growth:
Brand Architecture & Segmentation: We performed a deep-dive audit of each property’s market position, successfully re-branding and re-focusing individual locations to target specific player personas—ranging from high-limit destination travelers to regional “day-trip” loyalists.
Loyalty Ecosystem Integration: We engineered the GTM (Go-To-Market) strategy for the loyalty program integration, ensuring that data captured at regional properties was effectively used to drive high-margin bookings at destination hubs like Las Vegas.
Operational Revenue Auditing: Our team conducted a full-scale audit of on-site engagement processes and digital lifecycle marketing. We identified friction points in the guest journey and implemented high-impact revenue strategies that synchronized marketing spend with real-time property capacity and player demand.
The result was a sustained increase in cross-property visitation and a significant lift in customer lifetime value (CLV), solidifying the acquisition’s success and setting a new benchmark for gaming industry marketing.
After taking over their marketing and getting the greenlight to go bold with a weekend promotion, the turnaround of Braman BMW in Miami serves as a benchmark for automotive operational recovery, transforming a stagnant business into a high-volume market leader.
By 2005, Braman Motors in Miami—specifically its BMW division—faced a critical juncture. Despite having a prime location and a massive physical footprint, the dealership was suffering from a “leaky bucket” syndrome across three core metrics:
Lead Attrition: For three consecutive years, inventory turnover had slowed significantly. While the dealership was still generating leads, the conversion rate was plummeting. The sales floor was struggling to adapt to an increasingly informed digital consumer, resulting in stagnant lot inventory.
Reputational Friction: This era marked the rise of early online review platforms. Braman was plagued by a “prestige gap”—while the cars were premium, the customer sentiment was not. Poor reviews regarding the high-pressure sales environment and service department delays were actively driving potential buyers to competitors.
Zero Loyalty: Repeat business, the lifeblood of luxury automotive sales, had hit an all-time low. Customers were buying their first BMW at Braman but moving to other South Florida dealers for their second and third vehicles due to a perceived lack of post-sale relationship management.
To break the three-year downward spiral, Catalyst was brought in to execute a high-impact “shock to the system” followed by a complete operational overhaul.
Phase I: The 71-Car Weekend
Catalyst engineered a bold, heavy-hitting marketing campaign designed to “flood the lot.” This wasn’t a standard holiday sale; it was a data-driven event that synchronized aggressive digital targeting with a high-energy on-site experience.
The Result: The campaign successfully drove record-breaking traffic, resulting in the sale of 71 vehicles in just 3 days. This cleared the stagnant inventory and provided the immediate liquidity needed to fund a total brand pivot.
Following the successful weekend “flood,” Catalyst took over the dealership’s marketing and operations for six months to ensure the growth was sustainable.
Marketing Overhaul: Shifting away from generic “price-point” advertising, Catalyst implemented high-impact revenue strategies that focused on market performance and brand authority.
Process Engineering: The sales process was entirely recalibrated to prioritize lead conversion. This included training staff to handle digital inquiries with the same urgency as walk-ins and streamlining the finance office to reduce “deal fatigue.”
Service & Experience: By addressing the root causes of poor reviews, the service department was restructured to prioritize transparency and speed, effectively turning the service center into a retention tool rather than a source of friction.
The strategies implemented during this period didn’t just provide a temporary bump; they resurrected the dealership’s market standing. By aligning product positioning with a seamless go-to-market execution, Braman BMW was transformed into a high-volume powerhouse that remains one of the most successful dealerships in the country today.
We helped this founder launch a new product line with vendor sourcing, product samples, prototyping, packaging conceptualization, and strategy, which led to an immediate inquiry about acquisition by a larger brand.
Maison Lisney launches in 2026 with a bold, modern fragrance collection that captures mystery, elegance, and emotion. They are also looking to expand into cosmetics, with luminous highlighters, sheer lip tints, and silky eyeshadows that echo the perfumes’ signature notes. A sleek, visionary product that blends sophistication with introspection, offering an experience that feels both personal and elevated. Its design and formulation reflect meticulous attention to detail, creating a sense of quiet luxury and thoughtful refinement. Beyond its current offering, there’s a bold plan to expand into cosmetics, extending this philosophy of elegance and intentionality into beauty and self-expression. Each element is crafted to evoke a sense of calm confidence, seamlessly merging utility with aspirational style.
Prototype, Product, and brand Development. We partnered with the founder at no cost (They optioned revenue sharing and equity options) from the very beginning to completely develop the brand, starting with the very first line of perfume fragrances—guiding everything from brand identity and fragrance architecture to bottle design, packaging engineering, and production coordination. The line is currently in the advanced production phase, with formulas, materials, and packaging now undergoing refinement and manufacturer testing. As we oversee the final adjustments and prepare for mass production, Maison Lisney is on track for an exciting official launch late next year, bringing a sophisticated new luxury brand to market with a unified, high-end aesthetic across both fragrance and future cosmetic expansions.
Our most recent project just launched and is now available on MurdervilleGame.com and Amazon. We handled everything from product design to sourcing, prototyping, website, product testing and final product release. It is now selling in the open market.
Murderville is a darkly hilarious card game where players outwit, bluff, and eliminate rivals with outrageous methods. This unique game has two modes—Basic Bitch for fast, chaotic fun, and True Killer for strategic, high-stakes gameplay—every card brings twisted humor, cunning strategy, and unpredictable chaos. Outsmart your opponents, play your cards, and dominate Murderville Island in this laugh-out-loud, over-the-top gaming experience.
Full concept-to-production from beginning to end. We led the complete creation of the Murderville game from the very first spark of the idea all the way to full-scale production. Our team developed the core concept, gameplay mechanics, character roster, world lore, visual identity, and packaging system. We managed every stage of the process: branding, card design, artwork direction, rulebook writing, manufacturing specs, material sourcing, and factory communication. The result is a fully realized, premium tabletop experience built from the ground up — engineered, refined, and brought to life through our end-to-end creative and production leadership.
Partner with us to transform your vision into market-ready reality.
This is the phase where ideas become tangible — where vision transforms into product, brand becomes experience, and plans become assets built to perform in the real world. We help you build the product, refine the details, test the experience, and maximize the performance and profit.